Described by Live Design magazine as “inspiring an entire generation of artists exploring the crossover between audio and visual mediums”, digital artists and producers Addictive TV have been at the forefront of AV remixing for over two decades. They’ve performed their innovative live shows in over a staggering 50 countries, at events from the UK’s Glastonbury Festival and WOMAD to Italy’s RomaEuropa and SXSW in the United States. They’ve created alternative trailers for a number of Hollywood studios and have had their work exhibited in New York’s Museum of Moving Image, Shanghai’s Museum of Contemporary Art and La Cité de la Musique in Paris. Back in the day they were twice voted #1 VJ in the World in DJ Mag alongside the Top 100 DJ Poll with the magazine saying “they’ve become famed for their eye-popping live shows, shredding and cutting film with beats into a heady, mind-meltingly funky mixture”.
They’ve had projects supported by Arts Council England, French arts body Arcadi, have been selected for initiatives including the British Council’s Connections Through Culture and Brent’s 2020 Culture Fund for the London Borough of Culture. They also created part of the opening for Waltham Forest’s London Borough of Culture 2019. On the directing and sound design front, Addictive TV have created commercials and video installations for the likes of Adidas, EA Games, Greenpeace and Red Bull. Studios including Paramount, Universal and 20th Century Fox, have all used their movie remixing talents to create trailers for films and television series, such as Iron Man, Fast & Furious, Vikings and Danny Boyle’s Oscar winning Slumdog Millionaire amongst others. In the past, as producers, they’ve also created and produced broadcast series, including the UK Channel 4 series Transambient and ITV1 music series Mixmasters – showcasing independent record labels and visual artists from around the World.
Their current global music endeavour Orchestra of Samples digitally brings together more than 250 musicians from around the world, creating new music via sampling recording sessions they filmed in over 30 countries, creating a virtual supergroup of international artists who never met. It was described as “Ingenious and compelling” by The Times and “the perfect integration of audio and visual technologies” by The Huffington Post. In 2017, an album of Orchestra of Samples was released with German label !K7. They’ve performed the project worldwide at venues including Erarta Museum in St Petersburg, Pompidou Centre in Paris, Mexico City’s Centro Nacional de las Artes and Rome’s Museum of Contemporary Arts. A performance at UNESCO’s headquarters in 2020 was sadly postponed due to the Coronavirus outbreak.