What you see is exactly what you hear. Sportive was made entirely from sports images and their sounds. The only addition was a human heartbeat.
Produced in association with both Paris based arts label Talents and the Opera Gallery for the 2008 Adidas "Sport in Art" exhibition in China, Addictive TV created this video installation from sampling the Adidas archive. Sportive was first exhibited at the Museum of contemporary Art in Shanghai, the exhibition which featured over 70 artists then toured several cities across China in the run up to the Olympics, including at the Museum of Modern Art in Nanjing, the Luxun Art Academy in Shenyang and the Today Art Museum in Beijing.
The piece was also later exhibited in Paris at both the Cité des Sciences for the exhibition "Sport & Numérique" and at Le Cube for the Optronica Paris exhibition.