EA Games, the World's leading independent developer and publisher of video games, came to Addictive TV to create a commercial remixing The Sims 3 for its 2009 release. The Sims has a rich history of artistic involvement with the game, artists from Katy Perry and Lily Allen to Depeche Mode, Junkie XL and Adam Freeland have all recorded versions of their tracks with lyrics in 'Simlish', the language of The Sims, but this was the first time a full audiovisual remix was produced, creating music from the sounds in the game.