Cineworld
in the city of Milton Keynes become the UK’s first 4DX cinema and Addictive TV were asked to create a special AV installation of forthcoming movies for the launch event to be shown in 4DX, including Fast & Furious 7, the Colin Firth actioner Kingsman: The Secret Service, Ron Howard‘s Moby Dick epic Heart of the Sea and Jupiter Ascending from Matrix directors The Wachowskis.  We also performed at the event.
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4DX is a cinema technology that allows a movie screenings to be augmented with environmental effects such as seat motion, wind, rain, lights, and smells along with the film.  Our AV installation was ten minutes in length and designed specifically for a large wrap-around LED screen, containing 36 side by side images as you can see in the background of one of the photos above, but here’s a 3-minute cut-down online version.
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